Begin With the End in Mind – Writing Curriculum For Adults
Nearly three decades ago I was the editor of Leisureguide, a network of in-hotel-room city guidebooks. One day a letter came from Writer’s Market asking if I’d be interested in a listing in their annual publication. I couldn’t resist-mainly because I’d get to see my name listed in it. I did buy some freelance articles, but not many. But seeing those words “contact Bob Howells, editor….” in a fancy book-that was cool. I wrote a little paragraph about what I was looking for and the markets I dealt with — 13 U.S. cities such as Miami, Houston, and Chicago — and specified how to submit a query. Soon after publication, I started getting queries. Lots of queries. Most were from outer space. To wit, some were of this ilk: Dear Mr. Howells: The elephants of Gabon are among the most endangered in the world… Others were like this: Dear Editor: Please find enclosed a list of stories available for purchase….
The stiffer competition has made it necessary to develop a new means of web access, to rank the websites as per their quality. Employing LSI Keywords to stay at the top of the search engine results is a part of this new concept.
What Are LSI Keywords? Normally the search engine follows the main keyword and takes note of its density and placement in the content body. This is a narrow and constricted approach that basically depends upon single keyword to track the site or page and in process limits the search potential of the search engine. The Latent Semantic Indexing overcomes this drawback by allowing the search engine to use LSI keywords, effectively to get higher page ranking.
So how many queries that came to me over the transom actually resulted in a published story? None. I received hundreds of queries that year, and not a single one was remotely on target. I found my own freelancers. So how do you avoid egregious query gaffes? Tailor your pitches. One size never fits all. Find out what your editors are looking for. If they’re not listed in Writer’s Market, do some legwork. Even if they are, listings go quickly out of date. Get a copy of the publication you’re pitching. Research its archives.
Listings can be helpful, but don’t rely on them exclusively. Remember that many other editors have had experiences similar to mine. They don’t bother to list themselves in compilations of the publishing market.
You have to do your own research. Find out on your own whom to contact and what they’re looking for. And please, please — have a look at the mag or site before you pitch.
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