The Power Of Backlinks For Increasing Your Traffic

Backlinks For Increasing Your Page Rank

Creating an awesome website is a small part of having an Internet presence.  If no-one can get to your site when searching then you may as well not spend any time building your website.

The most important thing that you can do to have an effective web presence is have other web sites link to it.  There are two different kinds of backlinks, reciprocal links and one way links.  Both are easy and effective strategies to building site visitors but one is much more effective than the other – one-way links.

Reciprocal links are when you link to a site and that web site also links back to your website.  This was the most popular type of linking a couple years ago and is still commonly used.  Many site owners get great traffic by participating in a link exchange service or system created specifically for reciprocal links.  A link exchange is a group of site owners that exchange links with each other.

One-way links are simply a link to your site from another site without the exchange.  Sometimes you may agree to exchange links to different websites which is called an n-way link exchange.  This type of linking is considered by most experts to be more successful than reciprocal links..  But, it is very difficult to get a one-way backlink.  There are three major strategies for getting one-way links: submit your site to directories, give away something of value that includes your link, pay for a link on someone else’s high ranking page.

1. Adding backlinks by submitting your web site to directories is normally free unless you decide to upgrade.  Directories are special sites that list other sites that viewers might be interested in and are often hand edited so they have more authoritative weight in the search engine algorithms.  There are software programs that can help with the mundane process of filling out directory web forms.  One of the least expensive is Directory Site Submitter.

Directory Site Submitter will allow you to set up and manage multiple projects with multiple web sites per project and then help you submit to over 400 free of charge directories.  The backlinks from these web sites will be helpful for SEO reasons more than actual traffic.

2. One of the best solutions is to give away something valuable that contains your link.  Articles are very popular because so many people need site content.  They are inexpensive to write and can be effective at drawing one-way links to your website.

3. Steer clear of purchasing links on websites for SEO purposes.  It can cost up to $100 a month or more to put your link on a high pagerank site and it still might not count in the search engine algorithm.  Google has continually said that buying direct links will not be of benefit for SEO.  But, you might still use this technique to drive traffic from a high traffic site to your website.

The real truth is that if you are trying to build  long term income, it is going to take a while before your website becomes profitable.  A long term strategy for a web site may take six months or even a year for it to start generating income.  It is also important to start getting back links at once.  Choose your links carefully.  Make sure that you are not choosing links from low level web sites, scraper websites or links from bad neighborhoods.

Keep in mind, in today’s competitive Internet environment, if you would like a successful web site then you have to do at least as much or more SEO than the sites on the first page of search engine results.

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